Where the Bulls Go From Here (and Who’s Holding Them Back)
The Chicago Bulls just finished a hard-fought battle with the Miami Heat, and now the real game begins—figuring out the next move. Aside from strategy boards and stat sheets, they need to figure out who’s stepping up and quietly dragging things down. This list breaks down what the Bulls should fix, and they might regret it if they don’t act soon.
Shake Up the Front Office Structure
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The Bulls have been drifting in NBA purgatory, and the indecision starts upstairs. Artūras Karnišovas hasn’t made the bold moves fans hoped for. That Vooch trade and last offseason’s silence were louder than any rebuild plan. Just look at what Monte McNair did with Sacramento—fresh thinking flipped their culture!
Draft for Upside, Not Safety
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Playing it safe in the draft is like showing up to a dunk contest with a layup package. The Bulls have settled too often by taking the kid with crazy length, wild hops, and raw skills. They don’t need another rotation guy, but just someone who makes people double-take.
Commit to a Youth Movement
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Coby White leaped. Ayo Dosunmu’s steady. Julian Phillips and Dalen Terry are raw but worth the minutes. So… why are vets hogging the spotlight? Playing DeRozan 35 minutes a night while your future sits cold is how teams stay mid. Development occurs on the floor.
Revamp the Offensive System
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If the Bulls’ offense had a theme song, it’d be elevator music. Too much iso, too little movement. Opponents know exactly what’s coming. Billy Donovan needs to rethink the game plan or bring someone who can. Watch Denver or Sacramento—they pass, cut, and look alive.
Fully Hand the Keys to Coby White
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Coby White isn’t that microwave scorer off the bench anymore. He’s become the main guy steering the ship. Career highs in points, assists, and efficiency say a lot. Every time he got more responsibility last season, he delivered. He’s not perfect, but he’s growing into something real.
Use Dalen Terry as a Defensive Spark
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Dalen Terry is the kind of guy who checks in and immediately makes things weird for the other team. He might not fill a stat sheet, but he makes guards uncomfortable, crashes boards, and gets under their skin. This team lacks a defensive edge, and he could fix that in just 15–20 minutes a night.
Consider Moving on From Billy Donovan
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Billy Donovan isn’t a bad coach. He’s just… very familiar. After four years, the Bulls still don’t have a clear identity. They start flat, finish shaky, and look stuck in between. Sometimes a good team just needs a new voice. Comfortable doesn’t cut it when the results don’t follow.
Hire a Defensive Specialist Assistant Coach
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There were too many nights when the Bulls looked lost on defense. Every great staff has a coach who lives for help angles and footwork. Let Billy handle the big picture, and let someone else drill the D until it clicks. The right voice in the room makes even average defenders look elite.
Be More Aggressive in Free Agency
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While other teams make bold moves, the Bulls settle for signing the ninth man from another team’s bench. They need to learn from the Knicks or Heat—spend wisely, but spend with purpose. There’s always a solid wing looking for a bigger role or a sharpshooter who just needs more chances to fire.
Give Julian Phillips a Real Role
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Julian Phillips rode pine most of the season, but the tools are all there. He’s 6’8″, quick, and already flashes elite defensive instincts. The team doesn’t need him to be a star—just a guy who does dirty work and keeps opponents honest.
Phase Out Jevon Carter Unless His Role Changes
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Jevon Carter was brought in to be a defensive bulldog and knock down open shots. Instead, he drifted through the season without much bite. Unless management can define a specific, productive role for him, it might be time for him to move on.
Use Lonzo Ball’s Contract as a Tool
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Lonzo Ball was supposed to be the connector, but then the injuries hit, and it’s been silent ever since. He may never suit up again, but that contract is still valuable. The Bulls can apply for a Disabled Player Exception or use the expiring deal to match salary in a trade.
Improve Injury Prevention and Management
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Every time this team finds a rhythm, someone goes down. It’s not all bad luck. Smart teams invest in top-tier performance staff, sports science, and smarter load management. The Bulls need to reassess how players train and recover. Smarter prevention could mean fewer setbacks.
Define a Clear Direction: Contend or Rebuild
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Are the Bulls trying to win now or build for later? Right now, it feels like both and neither. The front office needs to plant a flag. Either build around the young core or swing big and chase a star. Fans can handle losing if the team shows a plan.