How to Get Blacklisted by Ferrari and Banned From Buying Their Cars
Ferrari doesn’t treat its customers like typical car buyers. It tracks behavior, monitors resales, and restricts access to people it sees as risky to the brand. Even a long history with Ferrari won’t always protect someone, and wealth doesn’t guarantee anything.
For this reason, buyers must follow the brand’s expectations closely or lose the chance to purchase certain models entirely. Here’s how people lose that approval—and the privilege of buying a new Ferrari.
Selling a Car Too Quickly
Image via Canva/RossHelen
Ferrari monitors what owners do with their cars after delivery, especially with rare or limited models. If someone resells a car too soon—usually within the first year—Ferrari treats it as flipping, which is a serious offense. The company believes limited-edition models should go to long-term collectors who plan to keep them. Quick resales distort pricing, attract opportunists, and damage Ferrari’s carefully controlled exclusivity.
Floyd Mayweather drew attention for buying and selling high-end Ferraris shortly after acquiring them, a practice that likely impacted his relationship with the brand.
Buyers caught flipping vehicles may find themselves shut out of later allocations or dropped from invite-only purchase lists for models like the Daytona SP3 or LaFerrari Aperta. Dealers often flag resale behavior back to Ferrari, which means the ban can happen quietly but decisively, without public announcement or warning.
Using a Ferrari for Unauthorized Promotion
Promoting products or personal brands with a Ferrari can quickly damage an owner’s standing with the company. Ferrari places strict limits on how its cars appear in marketing because it considers them as brand assets rather than advertising props.
Designer Philipp Plein crossed that line by showcasing a Ferrari in sneaker ads. The company took legal action, won the case, and then barred him from future purchases. Even social media content can trigger issues if it links Ferrari to outside products. These restrictions stop businesses from exploiting the brand’s prestige.
Customizing Without Ferrari’s Approval
Image via Wikimedia Commons/Matti Blume
The Tailor Made program allows Ferrari buyers to personalize cars through approved colors, materials, and finishes, but it also sets clear boundaries. When owners bypass those limits, the company often reacts harshly. Customizations carried out by external tuning houses typically cross those lines, especially when they involve oversized aero kits, extreme bodywork, or color schemes far removed from Ferrari’s design language.
These changes move attention away from the marque’s carefully developed identity and place it in territory the company does not endorse. Ferrari treats such modifications as brand dilution, and may respond by invalidating warranties or restricting access to factory servicing.
In some cases, customers who repeatedly push these boundaries also lose the ability to order future models, including limited-production cars that depend on trust between the brand and its buyers. While the official program generates significant revenue, Ferrari uses it to control the balance between personalization and the protection of its image.