Highest Endorsed Athletes in the World, Ranked by Earnings
When it comes to sports, talent and hard work don’t just translate to trophies—they open doors to massive endorsement deals that reshape what it means to be a global icon. These athletes aren’t just revered on the field or court; they’ve become household names through their partnerships with the world’s biggest brands. Let’s explore the top athletes whose endorsements have made them some of the wealthiest and most influential figures today.
Lamar Jackson ($2 Million)
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Lamar Jackson is redefining what it means to be a quarterback in the modern NFL. While his $2 million in endorsements might seem modest compared to others, his focus on performance and authenticity ensures that his partnerships feel genuine and impactful.
Simone Biles ($7 Million)
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Simone Biles has transcended gymnastics to become a symbol of resilience and excellence. Her endorsement deals showcase her ability to inspire not only athletes but also everyday people. Whether it’s through athletic wear or health campaigns, Biles continues to be a force for positive change.
Aaron Rodgers ($9 Million)
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Aaron Rodgers has carved out a unique space in sports marketing. His deals with brands like State Farm and Adidas reflect his ability to blend authenticity with star power. While his on-field achievements are undeniable, his off-field persona makes him equally compelling to fans and brands alike.
Neymar Jr. ($28 Million)
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Neymar’s playful charisma and electrifying football skills make him a magnet for brands. His collaborations with major companies highlight his appeal across industries. With $28 million earned through endorsements, Neymar’s marketability lies in his ability to bring fun and energy to everything he represents.
Kylian Mbappe ($20 Million)
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At just 25, Kylian Mbappe has already captured the imagination of football fans worldwide. His $20 million in endorsement deals underscores his rising prominence. Whether through his collaborations with sports brands or his philanthropic work, Mbappe’s influence is only just beginning to unfold on the global stage.
Coco Gauff ($30 Million)
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Coco Gauff has taken the tennis world by storm, but her impact doesn’t stop there. As one of the youngest and highest-paid athletes, her $30 million income showcases her ability to inspire. With deals that align with her values and ambitions, Gauff represents the future of sports endorsements.
Rory McIlroy ($45 Million)
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Rory McIlroy has consistently proven that golf is not just a game for the elite—it’s a platform for global influence. His endorsement deals highlight his blend of professionalism and relatability, making him a favorite among brands seeking authenticity.
Stephen Curry ($50 Million)
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Stephen Curry’s precision on the court is matched by his sharp business instincts. As the face of Under Armour and a pioneer in basketball culture, Curry has reshaped what it means to be a modern athlete. His $50 million in endorsement earnings reflect his enduring influence in the sports world.
Cristiano Ronaldo ($65 Million)
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Cristiano Ronaldo, the Portuguese football sensation, is no stranger to the limelight. Beyond his exceptional skills on the pitch, he’s mastered the art of brand appeal. From his lifetime deal with Nike to his ventures with Herbalife and Binance, Ronaldo has turned his name into a global brand. His off-field earnings, topping $60 million annually, highlight how much companies value his universal marketability.
Giannis Antetokounmpo ($65 Million)
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Giannis Antetokounmpo is a shining example of perseverance and hard work paying off. From humble beginnings in Greece to becoming one of the NBA’s brightest stars, his journey resonates with fans everywhere. His $65 million in endorsement earnings reflects his growing stature and his ability to connect with people on a personal level.
Lionel Messi ($70 Million)
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Arguably the most beloved football player in the world, Lionel Messi has redefined what it means to be a sportsman. With Adidas as his cornerstone partner, alongside PepsiCo and other global brands, Messi’s endorsement income speaks to his unmatched credibility. His ability to resonate with audiences across continents ensures his place as one of the top earners in sports.
LeBron James ($80 Million)
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LeBron James is proof that great players think beyond the game. Known as much for his business ventures as his basketball dominance, LeBron has built a legacy that includes partnerships with Nike and investments in media and entertainment. Earning $80 million from endorsements last year, his influence is felt both on and off the court.
Roger Federer ($95 Million)
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Roger Federer didn’t play a single match in 2023, yet still managed to rake in a casual $95 million purely through endorsements—because why sweat it out on the court when your name alone prints money? Once synonymous with Nike, Federer made headlines when he swapped swooshes for Uniqlo, scoring a jaw-dropping $300 million deal over ten years. That’s double what Nike shelled out over two decades. Tennis’ first billion-dollar star has turned his iconic status into a marketing goldmine, proving that even in retirement, the Fed Express doesn’t stop—it just trades Grand Slams for grand deals.
Tiger Woods ($1.8 billion)
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Tiger Woods wasn’t just chasing golf records—he was chasing billions, and spoiler alert: he got there. Before his 2009 scandal threw a bunker shot at his endorsements, Woods was the golden child of Nike, EA Sports, and pretty much every brand that wanted a piece of his dominance. Even after losing a few sponsors, the Tiger comeback tour didn’t miss a beat. By 2018, his total wealth had soared past $1.5 billion, with a staggering 90% of that coming from endorsements. Woods is now part of an elite club of billionaire athletes, rubbing shoulders with Michael Jordan and LeBron James, all of whom owe a chunk of their fortunes to the swoosh.