These Female Tennis Stars Are Worth More Than You Think
Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered than expected. Players earn more than most people realize, either from prize money alone, or through endorsements and post-career ventures.
Let’s learn more about the female tennis champions who built wealth that outpaces public perception.
Elina Svitolina—$12m
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This female tennis player has never won a Slam, but Svitolina’s balance sheet is a win on its own. Elina Svitolina has racked up around $12 million, mostly from prize money. In 2020, she earned $6.4 million total. She’s proof that longevity and timely re-entries can add up to a pretty sizable number in professional tennis.
Karolina Pliskova—$15m
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Pliskova’s peak may have passed without a Grand Slam title, but the Czech powerhouse still stands out as one of the highest-earning athletes in the tennis domain. Pliskova’s net worth is $15 million, and a strong WTA ranking history. Years of top-10 finishes and low-drama consistency helped her stack wealth that doesn’t need a trophy cabinet to be impressive.
Jessica Pegula—Net Worth $15m
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Jessica Pegula’s personal net worth is much lower (estimated at around $15m than her family’s $7.7 billion net worth. They’re the owners of the Buffalo Bills and Sabres, not tennis. But she’s no dilettante. As a top-10 player in her own right, she’s carved a legitimate spot in the sport.
Aryna Sabalenka—Net Worth $18.7m
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Aryna Sabalenka had a dominant run in 2024 while earning up $18.7 million to land fifth on Forbes’ list of highest-paid female athletes. She defended her Australian Open title and added a U.S. Open win before closing the season as world No. 1. Despite challenges Belarusian athletes have faced with sponsorships, Sabalenka secured deals with Nike, Wilson, and Whoop. She also invested in Beekeeper’s Naturals and Olipop and appeared in Netflix’s Break Point.
Victoria Azarenka—Net Worth $20m
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Azarenka helped define a generation, and her bank account still remembers her. Her around $20 million net worth reflects her consistent wins, two Australian Open trophies, and years in the top five. Though injuries clipped her momentum, her early dominance and off-court investments kept the money rolling well past her peak years.
Iga Swiatek—Net Worth $23.8m
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Iga Swiatek brought in a massive $23.8 million in 2024, which made her the year’s second-highest-paid female athlete. At just 24, she’s already a four-time French Open champ and a U.S. Open winner, all while holding down a top global ranking. Her earnings are split between nearly $9 million in prize money and $15 million from big-name sponsors like Rolex, Visa, and Porsche.
Li Na—Net Worth $24m
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Li Na is the first Asian Grand Slam winner who built a fortune and created history. Her 2014 Australian Open win pushed her earnings and made her worth $24 million, with major deals from Nike, Rolex, and Mercedes. At the peak of her career, Li Na was a global force, both on the court and in the endorsement world.
Coco Gauff—$34.4m
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Her backhand gets the headlines, but Gauff’s bank account is just as fierce. At 21, she’s managed to flaunt a net worth of $34.4m, and that’s from playing and major endorsement deals, including New Balance, Head, and more. As a young athlete, she’s already shaping up to be one of the sport’s savviest earners, with decades left to grow that portfolio.
Petra Kvitova—Net Worth $35m
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Two-time Wimbledon champ, comeback queen, and low-key high earner—Kvitova’s resume is both emotional and lucrative. Her $35 million net worth as of 2023 gets a boost from her popularity in Europe and resilience after tragedy. Endorsements followed because of her winning, but also because she kept showing up and playing her way.
Monica Seles—Net Worth $50m
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Before tragedy interrupted her reign, Monica Seles had already become a dominant force in the sport. Her comeback never matched her early success, but endorsements and tennis nostalgia have maintained her $50 million net worth. She remains one of the sport’s most discussed what-ifs and richest.
Caroline Wozniacki—Net Worth $50m
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Wozniacki’s net worth, which is reportedly $50 million, might surprise those who remember her as the “almost” Grand Slam champion. Her 2018 Australian Open win capped a career known for tenacity, but off the court, smart endorsements and investments amplified her financial success well beyond her prize haul.
Anna Kournikova—Net Worth $60m
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Barely played after 22, barely mattered—commercially, that is. Kournikova earned just $4 million in prize money but ballooned her net worth to $60 million thanks to brand deals, modeling gigs, and a name that lingered long after she left the sport.
Venus Williams—Net Worth $95m
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Before Serena became a brand, Venus built a foundation. With $95 million in net worth, she turned tennis dominance into media ventures, fashion labels, and equity in companies. Venus helped shift the money narrative in women’s tennis on equal pay, longevity, and what it means to be more than just a player.
Maria Sharapova—Net Worth $220m
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Sharapova’s five Grand Slam titles only tell half the story. With a net worth around $220 million as of 2022, she parlayed her success into business ventures, including the candy company Sugarpova and high-end endorsements. Her brand was global, controlled, and strikingly profitable even after retirement.
Serena Williams—Net Worth $350m
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Serena isn’t just the richest female tennis player with $350 million to her name, but she’s also a financial outlier. Her dominance came with unmatched endorsement power, media savvy, and entrepreneurial drive. From Nike to venture capital, she’s made clear that her tennis career was only the beginning of her money story.