Bad Bunny Has Been Announced as the 2026 Super Bowl Halftime Show Performer
During the Packers–Cowboys game on September 28, 2025, the NFL revealed that Bad Bunny will headline the 2026 Super Bowl Halftime Show. It will mark his second Super Bowl appearance and his first time as the headliner.
The news follows his residency in Puerto Rico and comes just ahead of a global tour that deliberately avoids venues across the state. It also marks the only U.S. date he’s agreed to perform during this tour cycle.
Super Bowl LX Will Be His Only U.S. Show
Image via Pexels/Bunyamin Cicek
Bad Bunny excluded the U.S. entirely from his current world tour after citing concerns about possible ICE raids near concert venues. He addressed this decision in interviews and clarified that his safety drove the choice. Still, he made an exception for the Super Bowl. Just hours before the official reveal, he posted online that he had decided to perform one date in the U.S, and the halftime show is that appearance.
His tour schedule around the Super Bowl includes dates in Chile on February 5–7, followed by Argentina on February 15–17, with the game itself landing between those performances.
It’s believed to be a carefully calculated move, since the Super Bowl draws hundreds of millions of viewers and provides the kind of visibility that aligns with an artist at the height of global relevance.
Roc Nation Framed the Choice as Cultural, Not Just Musical
Jay-Z’s Roc Nation, which produces the Super Bowl halftime show, pointed out Bad Bunny’s broader impact in its official statements. Jay-Z called his influence on Puerto Rico “truly inspiring” and emphasized the significance of placing him on a global stage. Apple Music, the show’s co-sponsor, reinforced this by praising how Bad Bunny has brought Latin music into the center of pop culture.
According to Apple’s Oliver Schusser, his rise in the music industry goes beyond chart success. The framing of this announcement moved focus away from commercial metrics and toward cultural visibility.
His Residency in Puerto Rico Drew Over Half a Million Fans
Image via Getty Images/Sean Pavone
Bad Bunny’s two-month residency at the José Miguel Agrelot Coliseum in San Juan ended just days before the Super Bowl announcement. Starting in July and closing on September 20, 2025, the series brought more than 500,000 people to the venue across 30 nights. The final shows were also streamed via Amazon, which expanded their reach beyond physical attendees.
The series followed the release of his album Debí Tirar Más Fotos, which came out in January 2025. The album’s themes and tone focused heavily on Puerto Rico, his home island.